The BSA Launches Historic ‘Scout Me In’ Campaign Inviting Girls and Boys to Experience Adventures Through a Cub Scout’s Point of View

Irving, Texas – May 2, 2018 – The Boy Scouts of America (BSA) made history today by unveiling the new Scout Me In campaign that features girls, as well as boys, in its iconic Cub Scout program for the first time. Starting this summer, all kids are invited to say, “Scout Me In,” as they join the fun, adventure and character-building opportunities found in Cub Scouts. The campaign presents an energizing Scouting experience that speaks to kids by putting them in the middle of the action. It also engages parents who are looking for ways to make the most of the time they have with their kids and help them to be Prepared. For Life.

The Scout Me In creative shifts the perspective by showing what it’s like to be a Scout from a kid’s point of view. Instead of simply showing Scouts participating in activities, the campaign brings the young viewer into the middle of the action – from fishing, biking and canoeing to launching rockets and making slime – where they get even closer to the experiences that Scouting brings to life.

“Cub Scouts is a lot of fun, and now it’s available to all kids,” said Stephen Medlicott, National Marketing Group Director of Boy Scouts of America. “That’s why we love ‘Scout Me In’ – because it speaks to girls and boys and tells them, ‘This is for you. We want you to join!’”

The Scout Me In campaign celebrates the BSA’s expansion to serve families and welcome girls and boys into Scouting in communities across the country. It reinforces that the mission and core values in the Scout Oath and Scout Law are welcoming, inclusive and foundational for both young men and women. Since announcing the BSA’s historic decision to welcome girls into Scouting, more than 3,000 girls across the nation have already enrolled in the BSA’s Early Adopter Program and are participating in Cub Scouts ahead of the full launch later this year.

“As we enter a new era for our organization, it is important that all youth can see themselves in Scouting in every way possible. That is why it is important that the name for our Scouting program for older youth remain consistent with the single name approach used for the Cub Scouts,” said Michael Surbaugh, Chief Scout Executive of the Boy Scouts of America. “Starting in February 2019, the name of the older youth program will be ‘Scouts BSA,’ and the name of our iconic organization will continue to be Boy Scouts of America.”

The new Scout Me In recruitment campaign and creative approach was created by award-winning Dallas agency Johnson & Sekin, who also led efforts in the naming process supporting Scouts BSA. The Cub Scout and Scouts BSA program launch, led by Golin, will encompass a fully integrated strategy that spans paid, owned and earned channels.

“Scouting is deeply woven into the fabric of American life,” said Chris Sekin, Managing Partner of Johnson & Sekin. “It is a privilege to work with the organization to usher in its newest era that now includes all of our country’s youth and families.”

“We are excited to partner with the BSA to expand its impactful programs that are relevant to all families,” said Caroline Dettman, Golin’s Chief Creative and Community Officer. “We are thrilled that the mission and goal of the BSA’s programs to instill character and leadership is now a powerful promise for boys and girls alike.”

About the Boy Scouts of America

The Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.®” The Scouting organization is composed of nearly 2.3 million youth members between the ages of 5 and 21 and approximately 960,000 volunteers in local councils throughout the United States and its territories. For more information on the Boy Scouts of America, please visit www.scouting.org.

• Cubmaster of the Year  82-85, 89, 2000, 02, 03, 04, 06, 07, 08
• Assistant Cubmaster of the Year (If Awarded) Before 1992, 94-2008
• Den Leader Of the Year 89, 97, 98, 2000
• Webelos Leader of the Year 85, 89, 91, 97, 98, 2000, 02, 03, 04
• Tiger Leader of the Year 1988-2014
• Scoutmaster of the Year 97, 99, 2000, 03, 04, 07
• Assistant Scoutmaster of the Year 89, 91, 97, 98, 2000, 02, 03, 04, 06, 07
• Venturing Adviser of Year All Years
• Assistant Adviser of Year All Years
• Female Scouter of the Year 89, 91, 94-2000
• Male Scouter of the Year 89, 91, 94-2000, 02, 03, 04
• District Award of Merit 81-86, 89, 97, 2000, 02, 03, 04, 06, 07, 08, 11, 12, 14

It has been two weeks since we held a delightful Sapona District Banquet.  Our banquet Chair, Linda Bowman and husband Chuck Bowman, ensured we had a delicious meal aided by Mr. Danny Hunt, caterer, and members of the Sapona Chapter of Itibapishe Iti Hollo Lodge, Order of the Arrow.  Our hosts were First United Methodist Church of Salisbury and Scout Troop 442 and Pack 442 sponsored by the church.

During the evening, the Sapona District honored our Class of 2017 Eagle Scouts.  Special guests, Mr. Frank Merrill, representing the Salisbury Chapter of the Sons of the American Revolution and Mr. Brad Walworth with the Salisbury Elks Lodge #699 also had special presentations and awards to recognize our Eagles.

Central North Carolina Council Vice President Ryan Mills presented the William T. Hornaday Award for conservation to Eagle Scout Jared Hensley. 

A copy of the Banquet Program is attached for you to enjoy and has additional details.  A very special thanks to Marny Hendrick, Sapona District Vice Chair, for crafting our program and also for crafting an expert script for the evening which kept the program on track and flowing flawlessly.

While Scouting is devoted to the young men and women who are in our Scout Units, behind them are Adult Scout Leaders who guide them and selflessly devote themselves to our youth.  At the District Banquet we saluted all Adult Scout Leaders.  In particular, we recognize those Adult Scout Leaders who have been nominated by their peers and have distinguished themselves during the past year in their positions.  Below are the leaders in specific Scouting roles who were recognized at the Banquet, along with our District Scouter of the Year and the two Scouters recognized with our District’s highest honor, the District Award of Merit.  I have included the citations from their nominators.

Please join me in congratulating all of the honorees, Scout and Scouter alike, for their leadership and service to Scouting.

Gratefully yours,

Joe Gettys

Sapona District Committee Chair

jegettys@carolina.rr.com

Lion Den Leader of the Year 

The Lion Cub Scout program began as a pilot program by BSA in 2016 and our Council was one of a select few in nation to be authorized to offer it. The Lion Den leader, known as a Guide, has a to be a special and experience scout leader because they are giving a group of five year old kindergarten boys, and their parents, a quality program. Our first ever Lion Dean Leader of the year fits that mold perfectly. He has five years of experience at many roles in his Pack and on the District and Council level including Pinewood Derby Chair, Webelos Resident Camp, Cub Scout Day Camp, Tiger Den Leader, Friends of Scouting, and Scouting for Food. Our winner took on the Lion Guide role with the same enthusiasm he has always shown…making fun-filled den meetings a true adventure for the Lions and their families. He offered a wide range of activities to introduce the Lions to Scouting including pinewood derby, science projects, community service projects, camping, hiking, plants, first aid and much more. We salute him for his creative leadership and congratulate or 2017 Lion Den Leader of the Year:

John Barber, Pack 306

Tiger Den Leader of the Year 

A Tiger Den leader is important because, even with the new Lion program, it is most often the first contact a boy has with our Scouting program. Our winner for 2017 actually started as a Lion Guide and this past year took over as the Tiger Den leader for his pack.  He also attended roundtables to learn more. He involved his Tigers in many community and Scouting activities including Gold Rush, Webelos Woods, Cuboree, Day Camp and The Veterans Day Parade. His Tigers also participated in Scouting for Food and placing flags at the National Cemetery on Memorial Day.  He is truly a dedicated Scout leader who sets the example for others. Please congratulate our 2017 Tiger Den Leader of the Year:

Jim Shepard, Pack 306

Wolf Den Leader of the Year

Our Wolf Den Leader of the year is an Eagle Scout and the father of one Lion cub and a Wolf Cub.  He has served as a leader for two years plus serves a committee member and assist with the Pack parade float and Christmas Party. He and his scouts attended Gold Rush, Cuboree, and Day Camp, placed flags at the Veteran’s Cemetery for Memorial Day, and took part in the Veteran’s Day Parade. They also volunteered at Rowan Helping Ministries and Food for Thought. We salute him for his dedication to his Den and Pack.  Please congratulate our 2017 Wolf Den Leader of the Year:

Justin Farris, Pack 306

Bear Den Leader of the Year 

As we all know, sometimes being a good scout leader requires teamwork, not necessarily a two-headed monster, but leaders who work well in tandem. That is the case for our Bear Den Leader of the year.  Our winner  is an Eagle Scout who has completed Wood Badge in addition to leader specific training, His Bear Den participated in Cuboree, Scouting for Food, Food for Thought and the Camp Card fundraiser.  He has three years of experience as a den leader at various levels. His partner in the Den also happens to be his wife, who helps plan all activities and den meeting. Together they provide a fun learning experience for their Bear Den. Please join me in congratulating our Bear Den leader of the year:

David Basinger, Pack 375 and his assistant and wife, Sabrina Basinger

Webelos Den Leader of the Year 

Our winner has been very involved in all aspects of his Pack for the past several years including one year as the Wolf Den Leader and another as Bear Den Leader. Now he continues that excellence as Webelos Den Leader. He has served on the Pack Committee, as Holiday Caravan parade float coordinator for his pack, and as Nova Mentor and Instructor for the pack. He has served as an instructor for God and Me in the Pack and has served on the staff of the Sapona District Cub Scout Day Camp. His training includes BALOO, Certified Range Instructor and Den Leader Specifics. His Den has participated in Gold Rush, Webelos Day Camp, Scouting for Food, Placing Flags at the National Cemetery, and the District and Council Pinewood Derby. He also has served an instructor at Cub and Webelos Advancement Day for two years. As an NRA certified instructor he has overseen many ranges including sling shots, BB’s and archery. He also com0leted Wood Badge in 2017 and is currently finishing his ticket.  This is a great and inspirational example of a fully involved and dedicated Scout Leader. Please congratulate our 2017 Webelos Den Leader of the Year:

Darren Shell, Pack 306

Cubmaster of the Year 

Our 2017 District Cubmaster of the Year stepped up in a significant way in the past few months when her Pack needed a Cubmaster. She went way outside her comfort zone to take on this important leadership role and assure that the Pack continued to have a fun, quality program. Her Pack is lucky to have her. She has completed BALOO Training and Cubmaster Specific Training and regularly attends our Roundtable sessions. She has also involved her Pack in the District Cub-O-Ree, Gold Rush, Webelos Woods, where she taught First Aid, and Webelos Day Camp.   We thank her for her leadership and for keeping her Pack strong. Please congratulate our 2017 Sapona District Cubmaster of the Year:

Jodie Sain, Pack 320

Assistant Scoutmaster of the Year – 2 winners

Sometimes in the awards process we receive competing applications that are really difficult to separate and make a fair decision. That was the case this year with two highly qualified leaders nominated for Assistant Scoutmaster.  We resolved that problem by giving the honor to both of them. Assistant Scoutmasters are indispensable assets to any successful Troop and so often they are unsung heroes as well.

Our first Assistant Scoutmaster of the Year for 2017 has served his troop in that position for five years. He has completed Leader Specific Training, Outdoor Leadership skills training and earned his Wood Badge beads in 2015. He has attended summer camp with the troop three times while also participating in numerous backpacking trips, bicycle trips, service projects and just about every other unit activity. He faithfully attends weekly meetings, troop committee meetings and Boards of Review.

Our honoree took the position of Troop Chaplain and in that role he compiled a book entitled “A Chaplain’s Devotional”. It contains over 100 pages of songs, poems, prayers, benedictions, responsive readings, inspirational stories and a guide to preparing an inter-faith worship service. This book is used in Troop Worship services when camping. Like most scout leaders, our honoree became involved because of his son’s involvement.  That joint journey culminated this past October when his son received his Eagle Scout rank.  We thank him for his inspirational service to scouting and congratulate our 2017 Assistant scoutmaster of the Year:

Michael M. Hollingsworth, Troop 448

Our second Assistant Scoutmaster of the Year for 2017 qualifies as a veteran because he has nine years’ experience as a Cub Scout Leader and now five years as an assistant scoutmaster.  He is fully trained as both a cub and boys scout leader including Outdoor Leader skills, Wilderness First Aid, and is a BSA Cope/Climbing Instructor Level 2. He has also completed Wood Badge. He has taken leadership roles at Camp Barnhardt summer camp, at Gold Rush, the Aviation Camporee and Advancement Days in the District. In his unit he was the leader for a 50-miler canoe trip and serves as technical advisor for construction aspects of Eagle Projects. He led the unit in placing flags at the National Cemetery on Memorial Day, in observing Flag Day, in Scouting for Food and serves as a merit badge counselor.  He is obviously invaluable to his troop and we congratulate him as our Assistant Scoutmaster of the Year:

Steve Wolfe, Troop 442

SCOUTMASTER OF THE YEAR

Our Scoutmaster of the Year is another veteran scouter with five years as a Cubmaster and now five years as Scoutmaster of his troop. Significantly he is not only a role model for his scouts but a mentor for other scout leaders at the Troop and Pack Level. He has earned the Scouters training award the Den leader Training award, Cubmaster of the Year and now Scoutmaster of the year. He completed Wood Badge and has served on Wood Badge staff. His unit partners with a local civic club to work on behalf of Food for Thought. His troop has a very active and varied outdoor program and he pushes his scouts to succeed. Like a good scoutmaster he gets to know each boy personally, their likes and dislikes, their strengths and fears, and even their activities outside of scouting. We thank him for his outstanding leadership, mentoring efforts and involvement at many levels of our Scouting program. Sapona District is proud him with our 2017 Scoutmaster of the Year award:

Jason Kepley Sr. Troop 320

Unit Committee Leadership Award

            The backbone of our Scout units is a strong unit Committee and appropriately we honor a Committee Member of the Year again here in Sapona District.  This individual, like most committee leaders, has a wide and varied scouting background. He just took over as his troop’s Committee Chairperson and if it was up to him, most meetings would take place somewhere out in the wilderness. Since joining the troop leadership in 2009, this man has backpacked over 350 miles, camped over 50 nights, been on at least four biking trips, and has been part of a crew at Philmont Scout Ranch not once, but twice. His training includes Outdoor leader skills, Scoutmaster specific training, Trek Safely, Weather Hazards, Wilderness First Aid and CPR training. He participates in Scouting for Food each year and the Big Sweep. He got his troop involved in the Carolina Orienteering Club and leads orienteering activities several times each year. Under his leadership at the committee level and with the boys, the Troop is in great hands. Please congratulate our 2017 Unit Committee Leadership award winner:

Don Rankin, Troop 448

Unit Commissioner of the Year

Unit Commissioners are the glue that holds the District units together and although we never have enough of them, we have some outstanding leaders providing outstanding service to our troops and packs. Our honoree this year is dedicated to his commissioner duties in a quiet, behind the scenes way.  He uses his extensive scouting experience, his computer skills and his calm demeanor to serve his units, his fellow commissioners and our district at a high level. He has attended four years of Commissioner College, serves on our District Committee and our District Eagle Board. He is a longtime assistant scoutmaster and committee member for his troop. He is a great family man and the proud father of one of our 2017 Eagle Scouts. Please congratulate our 2017 Sapona District Unit Commissioner of the Year

Mark Liddle

Sapona Assistant District Commissioner

District Scouter of the Year

The District Scouter of the Year award recognizes an Adult Leader who offers overall excellence and service to our scout program at the Unit, District and Council level.  Our winner tonight has set the standard for dedication and leadership over a long period of time. She has been a Cubmaster for 8 years and in that time has consistently demonstrated what a quality program is all about. In the beginning she took over a Pack of 8 to 10 boys with a couple of leaders and today she oversees a group of 50 cub scouts and 10 leaders. Under her leadership, the unit has been fully involved in Scouting for Food, the Postal Carriers food drive, Food for Thought, the Veterans Day parade, book collection for the orphan home, and placing flags at the National Cemetery on Memorial Day. Her scouts have participated ion, and she has been a leader in the Gold Rush, Webelos Camporee, residence camp, day camp and the Pinewood derby. She has been named Cubmaster of the Year and her unit has achieved gold level in the Journey To Excellence program for three years. She is obviously fully trained and a faithful attendee at our District Roundtables. The mother of an Eagle Scout in the class of 2017, she has another son getting ready to cross over the Boy Scouts. Accordingly she is giving up her Cubmaster role this year and is moving her talents to the Troop level. The Boys Scouts will be much better for it. We thank her for her outstanding service and are pleased to recognize her as our 2017 Sapona District Scouter of the Year: 

Stephanie Mesimer, Pack 306

DISTRICT AWARD OF MERIT

The District Award of Merit is the highest honor we can bestow on an adult leader in the Sapona District and is a way to properly recognize our dedicated volunteers for a high level of service. Tonight we are pleased to bestow the Sapona District Award of Merit to two outstanding volunteers.

District Award of Merit

Our first recipient of the District Award of Merit for 2017 goes to a lady you all know well. Her background as a Virginia State Trooper and a First Sgt. in the US Army tells you what kind of take charge leader she is and our scouting program is so much better for her efforts. She began her involvement at the Cub Scout level with her grandson and husband and has been a den leader, committee member and chair and pack treasurer. She completed Wood Badge in 2015 and her leadership involvement is expansive beyond the pack. She has chaired the Gold Rush games three years, and as instructor at Webelos resident camp, a Cub Scout Day Camp and at Cuboree. For the past three years she has served as Chairman of our District Pinewood Derby and assisted with the Council Pinewood derby. Under her leadership our Scouting for Food program has reached record heights including the just completed effort that collected almost 30,000 pounds of food for Rowan Helping Ministries, the Salvation Army and other local food banks. She has also involved our local scouts in assisting the Postal Carriers with their food collecting drive as well. She is an active youth leader at St. John’s Lutheran =church, a school volunteer and a faithful volunteer in veteran causes, including Gold Star Families. This is an indispensable volunteer here in the District and in the Council and the scouting program is so much stronger because of her efforts. Please join me in congratulating our 2017 District Award of Merit winner:

Ann Barber, Pack 306 and Sapona District Committee

District Award of Merit

Our second recipient of the District Award of Merit for 2017 has been a faithful and consistent leader in our District and Council for almost two decades. This is a recognition that is long overdue.  The father of an Eagle Scout, he began as a volunteer leader in Cub Scouts and then as an assistant Scoutmaster and Committee member at the Troop leader. In recent years he has worked behind the scenes in a significant way to assure that the Scouting program in Sapona District and the Central NC Council remains viable and strong. As a Friends of Scouting leader, including District Chairman for the past three years, our honoree as led the effort to raise hundreds of thousands of dollars for the scouting program over the past 10 years. Through his own generosity and his efforts to reach out to others to support scouting he has significantly helped keep scouting financially healthy. His influence extends far beyond scouting as a leader in the business world and in the community. He is a former member of the State Board of Education and is the CEO of a successful business here in Salisbury that reaches across the country. Through his company, he created a unique childhood literacy program called the Appleseed Project. The program places mobile interactive touch screen readers in the hands of thousands of local children to give them much needed literacy skill building tools. It is obvious that this is a “big picture guy” and the Scouting program in the District and Council are much better for it. We thank you and salute you with our 2017 District Award of Merit.         

Mr. Greg Alcorn,

Sapona District Committee & Central NC Council Executive Board

This was done for several reasons:

1.  To encourage each Scouting Unit in Sapona District to be aware of and implement the JTE program as a means of strengthening their unit finance, programming, membership and service;

2.  To ensure all Scout Units in each BSA program are measured against consistent standards and measured against their own unit’s previous year’s results to drive continuous improvement;

3.  To eliminate any advantages of larger units versus smaller units and/or new units versus longer tenured units; and

4.  To ensure all units have equal access to the information and standards of our Sapona District  & BSA Recognition.

JTE Scoring is done by each Scout Unit’s leadership and committee with assistance by their Unit Commissioner.  The JTE  Scorecard is turned in with your Unit’s annual re-charter in December.

The Sapona District Cups will be awarded annually utilizing the highest Unit JTE Scores for each Scouting program.  In the event of a tie between two units within the same Scouting program, the tie-breaker for that  program’s Sapona Cup Award will be presented to the unit with the highest percentage of Adult Scouters (all or any registered unit leader-i.e. Scoutmasters & Assistants, Cubmasters & Assistants, Den Leaders, Crew Advisors, Post Advisor, Unit Committee Members & Chartered Partner Representative) who have completed their role specific training. 

Additional resources can be found on the www.Scouting.org website and by clicking on this link to the Journey to Excellence landing page on Scouting.org: https://www.scouting.org/awards/journey-to-excellence/ .  Please be sure to use the Guidebook for your Unit’s Scouting program which are available by clicking on this Scouting.org link: https://www.scouting.org/awards/journey-to-excellence/guidebooks/

Be prepared to spend less time filling out forms and more time having fun.

The Boy Scouts of America has eliminated its Tour and Activity Plan, shifting the focus away from paperwork and toward creating a safe space for Scouts to enjoy the program as designed.

The Tour and Activity Plan was a two-page document submitted to your local council for approval at least 21 days before longer trips. As of April 1, 2017, it is no more.

Richard Bourlon, team leader for Health and Safety, encourages unit leaders to instead use a “flexible risk-assessment strategy” when planning outings.

“We looked at how the old plan was being used, how many people were using it, how many calls we received about it, and how much time this took staff and volunteers, versus the return – did it create a safer environment?” Bourlon says. “There wasn’t a correlation, so we’re giving them that time back.”

What’s replacing the Tour and Activity Plan?

The old method: One adult leader filled out the form and submitted it to his or her council.

The new method: Have a plan. Get everyone on the same page. For Cub Scouts, that means the pack leadership. For other units, that means adult leaders work with Scouts/Venturers to plan a trip that’s safe, fun and engaging. No forms required.

“Getting everyone on the same page is a beautiful thing,” Bourlon says. “And then we also know you are using a handbook or other program literature consistent with BSA rules, regulations and policies.”

Going to do an activity that supports Scouting’s values but isn’t in any book? Consult the flexible risk-assessment tools in the Guide to Safe Scouting and the Enterprise Risk Management Guidebook when planning.

This change has added significance in Boy Scouting, Sea Scouting, Varsity and Venturing, where older youth should be doing most of the planning anyway.

“Before, this was only available to adults,” Bourlon says. “Our materials are now publicly accessible and appropriate for youth to use.”

What about Tour Permits?

Though you might find some still floating around, tour permits (local and national) were eliminated in March 2011 and were superseded by tour plans — and then by the Tour and Activity Plan in 2012.

All have now been eliminated.

How does insurance work in the post-Tour and Activity Plan world?

The Tour and Activity Plan wasn’t a determining factor in insurance coverage. (Neither, by the way, is wearing a uniform. You’re covered whether in or out of uniform.)

Registered volunteers have primary coverage for official Scouting activities, and nonregistered volunteers are provided excess coverage for official activities.

If an automobile or watercraft is used, the BSA provides additional excess auto coverage.

To be official, the activity should be consistent with the values, Charter and Bylaws, Rules and Regulations, the operations manuals, and applicable literature of the Boy Scouts of America.

Do I need to file any forms or notify the council of any trip we take?

No. But you should use the BSA planning tools available here. In most cases, this doesn’t include forms to complete and submit. These tools are meant to prompt discussions and conversations about risks.

What about Exploring?

The manual process Learning for Life and Exploring used in the past for outing permits is discontinued, too.

How does this change affect the safety of BSA outings?

It doesn’t. The Scouting program, as contained in our handbooks and literature, integrates many safety features. But no policy or form will replace the review and vigilance of trusted adults and leaders at the point of program execution.

Moreover, the program hasn’t changed. For example, parents still must give permission for leaders to take youth on a trip. Cub Scouts should only camp at council-approved locations. Etc.

Where can I find more information about BSA Health and Safety?

As always, this page is your best source.